A New Chapter in Crystal Healing: A Letter from Our Founder
Dear Ayana Crystals Community,
I've always believed that timing is everything, and today, I'm excited to share something close to my heart. Back in 2017, when I founded Ayana Crystals, I was going through one of the most challenging periods of my life—a soul-crushing divorce that left me questioning everything. During this darkest time, I discovered the transformative power of crystal healing. In my search for healing and renewal, I found not just personal solace in crystals but also something else: there wasn't a single trusted source online where people could find authentic healing crystals and crystal jewelry.
This realization became my calling. I set out to create what I couldn’t find—a trusted destination for premium crystal jewelry sourced from the world’s finest locations, including Brazil, India, and Europe. I wanted to make crystal healing accessible to everyone who might be seeking its benefits, just as I was.
Now, seven years later, I’m thrilled to announce the next evolution of Ayana Crystals. While our commitment to quality and authenticity remains unchanged, we’re embracing a fresh approach that reflects how crystal healing has grown and evolved in our modern world.
What does this mean for you?
You’ll still receive the same meticulously sourced, high-quality crystals you’ve come to trust. But now, we’re enhancing every aspect of your experience with us. We’re expanding our collections and reimagining how we share crystal wisdom—making it more practical, relatable, and yes, even a bit more entertaining.
I’ve learned that crystal healing isn’t just for meditation rooms or spiritual ceremonies. It’s for crushing that job interview, acing that final exam, finding your soulmate, or nailing that presentation. It’s for real life—your life—and that’s exactly where we’re focusing our energy.
In the coming weeks, you’ll notice:
- An expanded selection of purpose-driven pieces
- Fresh, practical content that speaks to your daily challenges and aspirations
- A more approachable, sometimes playful voice that makes ancient wisdom accessible
- Real-life applications and success stories from our community
To our loyal customers who’ve been with us since the beginning: thank you. Your trust and support have guided this journey. To those just discovering us: welcome to a community that believes in the power of combining ancient wisdom with modern living.
This evolution isn’t just a new chapter for Ayana Crystals—it’s a reflection of how we’ve all grown in our understanding and appreciation of crystal healing. We’re moving forward with the same commitment to quality and authenticity that has always defined us, now with an added sparkle of personality and practical wisdom.
Stay tuned as we roll out these changes across our website, social media, and newsletters. I can’t wait to share more about our new collections and the exciting content we have planned.
Here’s to elevating your energy, your style, and your life—one crystal at a time.
With gratitude,
Andrey Derevyanko
Founder, Ayana Crystals
P.S. Follow us @AyanaCrystals to be the first to see our fresh new look and upcoming collections. Your journey with crystals is about to get even more exciting.
